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A wealthy merchant Esger is living with his aunt Cihan and thinks to marry. Instead of the arranged marriage, even though Esger wants to marry a girl that he knows and loves, at that time the social structure of the society doesn’t allow for it.
His cunning friend Süleyman finds a solution to Esger’s desire to meet girls. Esger will disguise himself as a fabric peddler and he will seize the opportunity to see many girls while he sells the fabric house to house.
Going door to door the young and wealthy merchant Esger sees Soltan Bey’s daughter Gülçöhre and he falls in love.